Don’t think that utilizing marketing translation services is as simple as popping your article or advertisement into some generic tool like Google Translate, then presenting it to the targeted international market, because it isn’t. If it were really so easy then all the marketing translation services available would simply be put out of business.
If You’re a Professional, Go Professional
Putting in all the effort to create a product or service and investing all the energy and time to fulfill a quality advertising campaign is the way for any ambitions business (Or businessperson) to get ahead in their industry. So why stop there? Why on earth would you contribute such sincere personal investments, and then go slack when it comes to really expanding your business and charting a marketing course on an international level? That’s why you need a quality language and marketing translation services exist, and why you should find one that best suits your business’ needs.
Consider communication for a moment. There’s what you say, and then there’s how you say it. There are mediocre language and marketing translation services that you could seek out to invest your money in, ones who will accurately get across what you say… but not necessarily how you say it.
The Little Things Make All the Difference
How you say things is part of your personality, and that little piece of who you are can be what attracts clients to your business. The nuances that compose your speech or messages, from the way you talk to the way you type, are what will hook an interested prospect and – in regards to “lead quality” – turn them from a cold lead to warm lead in a flash.
There’s something that world-class marketing instructor Dan Kennedy focuses on, and it’s called “Personality in Copy.” If you’re investing in marketing translation services – which you should be – then this is exactly what you’re going to need to accurately project in your advertisements, your articles, your press releases, and everything else you market: your personality.
If you’re considering making the shift to an international market, promoting your business products and services on an international or global scale, then you want to make the biggest splash possible that will benefit your new prospects in the greatest way while leaving the most positive impression on your new market. You’re going to need marketing translation services with people who get to know you, and just as importantly, know how to accurately project your message to a fresh audience while keeping your “voice” intact.